How to Live and Do Business
in China: Eight Lessons I Learned from the CommunistsChina Business Coaching Consultant

What is successful in North America won't work in China. What took Microsoft twelve years, Wal-Mart ten years and Tadla seven years to learn about doing business in China, you can learn in 90 minutes.

"How to Live and Do Business in China: Eight Lessons I Learned from the Communists" by Ernie Tadla is unlike any book on doing business in this new frontier.

Tadla, a seasoned Canadian senior manager, was Group General Manager for an American marketing communication group, with an all-Chinese staff in Shanghai. He shares his personal challenges of adjusting and adapting to a different business culture than he had learned and experienced working for Johnson & Johnson in North America.

"The book is a must-read for every executive thinking about doing business in China," said Peter Parrish, Principal, The Signal Group. "It speaks to the stuff that is not part of his negotiating documents. An easy, warm, and engaging 90-minute read."

"Coming from a democratic, capitalistic Christian country to a communist, Godless dictatorship was quite a daunting challenge for me. Overcoming my ignorance, arrogance, then getting understanding, acceptance and adapting was the sole cause of my success in China." Tadla said.

The book covers his personal odyssey in China, which including marrying into a Shanghainese family, the eight business lessons he learned and case histories of Microsoft, Wal-Mart, VW, and Dynamic Marketing Group (DMG). www.dmgmedia.com

"I highly recommend this book to everyone considering doing business in China and anyone else who wants to learn about this fascinating country." said John Sowerby, retired VP Global Equipment Supply Chain Management of Yum Brands.

"I have lived and worked in this fascinating land for almost 15 years. Every story from Ernie rings true to me. They are valid representations of life and work in China. Ernie has, however, gone further than that. He has peered beneath the veil and found depth that few foreigners see or understand. He reports on that depth in a meaningful way, with a good heart, honest intention and a twinkle in his eye. Read this book if you want a glimpse behind the veil of what is presented on television and in the print media about China. Read this book if you are considering coming to China."

Irb Beiman, PhD
Chairman, eGate Consulting Shanghai, Ltd.
www.egate-china.com