HOW TO LIVE AND DO
BUSINESS IN CHINAChina Business Coaching Cultural Coaching Consultant
Are you getting ready to:
1) Do business in China? Live there? Work there?
2) Do you know someone who is?
3) Are you already there - and having problems adjusting?
For some Westerners, living and working in China can be a REAL challenge... The culture shock for those who aren't prepared can create major problems.
Business veteran Ernie Tadla went there in the late 1990s to "teach the Chinese something about Western marketing." But less than six months later, he found himself failing - no business results, irritated by local customs, frustrated and angry each night, and seriously considering a move back home.
Ernie had run head-first into the other "Great Wall" - his own attitudes. It's a problem many Westerners face.
Pushed to change his thinking to survive there, Ernie found a new way of seeing the Chinese and their culture. And after SEVEN great years, he came home and wrote a book about it.
I just read your book "How to Live and Do Business in China" in two hours - could not put it down! It has to be one of the most caring accounts of experiences of a Westerner in China! I came across your book during my ongoing Amazon quest for information about living in China. Over the past six months I have ordered a slew of books purporting to contain THE answer to what it is like to live in China. Your book is crammed with useful information, told amidst a touching personal story. I am now consulting in both China and Taiwan and every word you wrote resonates with me at the highest level!"
- Dick Cornell, Emeritus Professor,
Instructional Systems, University of Central Florida

