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Knowing and understanding these eight lessons on how to succeed in China could save you hundreds of thousands of dollars, earn you millions in profits and save you years of time. Read case histories on Wal-Mart, Micro-Soft, VW and DMG illustrating the lessons. This is a practical how-to book giving you insights into the psychology and behavior of how and why the Chinese act the way they do.
It is written by a senior Western manager who successfully managed an American-Chinese company in Shanghai. It will give you the information you need to decide if you should be in China and if so, what to expect and prepare for and why.
The first eight chapters trace his background and preparation, his entry pains and joys. The second eight chapters contain the Lessons he learned and wished he knew and understood before going. The last chapters contain case histories.
A native of North Battleford, Saskatchewan and graduate from the University of Alberta, Ernie's business and management experience was gained working with Johnson & Johnson, Bristol Myers Squibb and Quadra Logic Technologies Inc. Later, as founder of Odyssey Consulting International Inc., he provided consulting and management training for his own clients as he had done for his corporate employers.
Ernie Tadla went to China on a two year management development contract for a New York City entrepreneur who owned a marketing communications company with an all Chinese management and staff based in Shanghai. He returned seven years later after having fallen in love with China, its traditions, culture, history and people. It was not an easy love affair. He even married into a Chinese family.
He now resides in Westbank, British Columbia. He maintains a consulting practice as a "China Coach", building business bridges between China and the West. He is enjoying being an author and has completed a second book and working on his third one.